If you’re a successful business owner it is your responsibility to give back to the community that allowed you to be so successful in the first place. Giving back to the community does more than just ease your conscience it is good for future business too.
Building goodwill spreads and pretty soon your brand becomes synonymous with charitable actions. That’s the kind of company people want to do business with. People embrace companies with good reputations and they remember your name in association with good things.
Support the community that supported you and participate with a local church or charitable organization. Get your staff involved. You can run food drives or have casual Fridays, what ever comes to mind that can help others.